Think about your life. From mundane tasks like washing dishes after dinner to going for a run to getting up without hitting snooze at 5 a.m. fourteen times to writing a book about hustle, it is the thought that is vastly more painful than the actual task. Always has been, and always will be.
How many times have you groaned at the thought of going to the gym only to find that once you are all of 7 minutes into your workout, you not only feel absolutely fantabulous, you question why you even hesitated in the first place?
To alleviate the inevitable feelings of self-imposed friction, what we call the anti-hustle, we have a simple solution—maybe even brilliant in its simplicity.
The 10-Minute Rule states that instead of contemplating and delaying, simply do something that moves you—sans judgment—for 10 minutes and then evaluate.
Do for 10 minutes, then evaluate. (Not evaluate for 10 minutes and never do.)
It's a simple way of staying productive, present, and focused in the moment, and in a place of near constant momentum. Putting the 10-Minute Rule into practice saves us time and headaches and allows us to quickly make decisions about how to prioritize and allocate our resources and energy by circumventing our propensity to overthink.
While we find numerous advantages to employing the 10-Minute Rule, there are three main benefits.